Corporate Communication Research Paper Example | Topics and Well Written Essays - 1250 words

Corporate Communication - Research Paper Example In order to analyse its theoretical framework, many scholars have developed several corporate communication theories like critical theory, co-orientation theory, discourse theory, stakeholder communication theory etc. Critical theory is the one most popularly used to study the network of communication in an organisation. The framework of critical theory helps to examine the complications and â€Å"contradictions of marginalization and resistance† in an organisation as well as in the society (Littlejohn & Foss, 2009, p.237). Vary explained that â€Å"the adoption of critical theory provides a means of viewing again the notion of knowledge management in terms of the ethics of human communication and allows the questioning of the centrally of rational decision making as basis of managing† (Babos & Peterson, n.d.). This theory emphasises on knowledge and advocates it as the most necessary element for developing a sound communication system. ‘Communication for stakeholders’ is the latest theory that helps to develop the framework for managing an efficient communication system with the stakeholders. This theory analyses the importance of corporate communication in strategic m anagement of stakeholders. Cornelissen has divided the stakeholders into two groups. These are contractual stakeholders and community stakeholder. This theory focuses on establishing communication with each group of stakeholders (Cornelissen, 2004, p.59). Corporate identity attempts to provide an organisation with a unique brand image that differentiates the host from its close competitors. Hatch and Schultz defined corporate identity as a â€Å"symbolic construction† that must be communicated by the decision makers to its employees (Melewar, 2008, p.15). Once the management successfully delivers the objective of corporate identity, the employees must understand their responsibility of developing the organisational culture. In recent years, the urge of gaining corporate identity in business

Health Care Law Coursework Example | Topics and Well Written Essays - 750 words

Health Care Law - Coursework Example The coursework "Health Care Law" overviews the Legal â€Å"System of Health Care Statutory Laws† and presents the analysis which ‘law’ should be ‘modified’ or ‘repealed'. All states in the US regulate medical practitioners in their states, design social and health reforms in line with federal and its own laws, as well as ensuring patient privacy laws. In March 2010, US President signed a reformed Healthcare bill known as the Affordable Care Act, ACA, which aims to increase the number of people legible for medical insurance, particularly lower and middle-income earners. Although the new act will cost a lot, this will be spread over the next few years and it will be beneficial to all in the long run. The act, however, has caused mixed feelings among many people. Many of these would like to see some of the statutes in the bill repealed, especially if they are to pass the bill as law in their states. As many as 18 states have not yet fully voted for the bill to be law in their states. Many states are of the opinion that the act should take into consideration the milestones that individual states have taken in reforming state health care services. One of the biggest issues opposed by most of these states, including the state of Florida, is the requirement that every person is required to purchase health insurance by 2014, failure to which they will have harsh penalties imposed on them. Florida is one of the states that is opposing the Affordable Care Act, rather than seeking to repeal some rules in the act.